
Reebok & Cirque Du Soleil launch innovative gym workout for women - Jukari Fit to Fly
In 1989, Reebok revolutionized women’s fitness with the creation of Step Reebok and Reebok are planning to do it again with the creation of a new and innovative gym workout - JUKARI Fit to Fly. The workout is the first in a series of initiatives to come out of a new, long-term partnership with globally renowned entertainment company, Cirque du Soleil.
JUKARI Fit to Fly makes fitness fun again by introducing a new way to move in a gym workout and is accessible to all women, regardless of fitness levels. The hour-long workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training.
In March the class launched in top gyms in twelve cities around the world including Hong Kong, Mexico City, Madrid, London, Krakow, Munich, Spain, Seoul, Kuala Lampur, Buenos Aires, Santiago, Montreal and Los Angeles and will be available in more gyms around Europe in 2009.
Go to www.reebok.com/womens to find out more.
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